A Voice in a Second
Protection Beginswith Awareness
Voice in a second
Because Our Children's Voices Cannot Be Neglected
“A Voice in a Second” began as a voluntary visual campaign and a creative initiative from the “What If” team. With their choice for Atfal Masr Foundation to adopt it, it transformed into a comprehensive national initiative aiming to create a safe environment for our children everywhere—in schools, clubs, nurseries, on the streets, and even within homes.
We believe that true protection begins with awareness. The initiative aims to raise awareness about the risks of child abuse in all its forms (physical, psychological, and neglect), teach them self-protection methods, and train parents and institutions on early detection and rapid intervention.
Our Philosophy
"A Moment of Awareness... Not Pity, Not Fear"
“A Voice in a Second” campaign stands out with its unique and innovative approach that respects the sensitivity of the issue.
We do not display shocking scenes or portray wounds
We focus on creating symbolic and impactful images that tell the deep effect of abuse without re-inflicting pain.
Psychologically safe design
All our materials are meticulously designed to be safe for children and parents, and do not cause alarm or fear.
Empowerment, not
intimidation
Our goal is to provide children, caregivers, and the community with simple yet effective tools for awareness and dialogue, creating “a moment of awareness that says something is wrong and can be fixed”.
Mechanisms and Tools
What Does the Initiative Offer?
“A Voice in a Second” provides a comprehensive set of awareness tools, resources, and practical mechanisms:
- Symbolic Visual Designs: Creative posters that tell impactful stories about children’s experiences, inspired by real life. Each design carries a complete story and comprehensive explanation.
- Content for Parents and Educators: Miniature educational guides and digital materials to help them initiate safe conversations with children about personal safety.
- Official Campaign Song: We are producing a short, impactful song with a professional voice artist and humane lyrics, to serve as a central awareness tool in videos, workshops, and field presentations. (Can embed the song video here once available).
- Ready-to-Use Materials: All designs and files are available in high quality for printing and publishing completely free of charge, as this is a shared message and not a commercial endeavor.
Tangible Protection Mechanisms
“A Voice in a Second” provides a comprehensive set of tangible protection mechanisms such as:
A formal commitment signed by institutions concerned with children, including: providing a safe environment, training staff, and adopting clear protocols for dealing with any cases of harassment or violence.
To download the Protection Policies, Code of Conduct, and Charter of the initiative, please click here: Charter/Policies/Code of Conduct
A symbolic badge worn by children who have completed protection training. This badge reminds adults that this child knows their rights, gives them self-confidence, and enhances the protection of their peers.
To apply for protection training, please click here: pr@atfalmasr.org
Upon signing the Protection Charter, an institution receives a sticker to be prominently displayed at the entrance of the location, serving as a sign of commitment and reassurance for every child and their family.
To request to sign the charter and receive a sticker, please click here: pr@atfalmasr.org
Our Impact
Who Does Our Voice Reach?
We are working to maximize the initiative’s reach to connect with the largest possible number of beneficiaries. With the support of our partners, we expect to reach over 100,000 direct and indirect beneficiaries from:
Children (aged 6 to 18
To empower them and increase their awareness
of their right to safety.
Parents and Caregivers
To equip them with the necessary tools to protect
their children and communicate with them.
Teachers, Social Workers, and Psychologists
To enhance their role as a first line of defense
in child protection.
Schools, Nurseries, Clubs, and Youth Centers
Civil Society Organizations
Our Current and Targeted Reach
Partner Associations in Cairo, Port Said, and Aswan
Community Schools managed by Assiut Association
Locations certified as “Child Safe Places”
Institutions signed the Charter
People Reached
Our Invitation
Be Part of the Solution
“A Voice in a Second” is an invitation for broad community participation. We believe that the role of institutions, individuals, and the private sector is vital in building a safe environment for every child. Your partnership with us will contribute to:
Direct Protection: Reaching children and families in dire need of awareness.
Building Community Awareness: Contributing to breaking the silence surrounding child abuse issues.
Achieving Sustainable Impact: Because responsible companies invest in the future when they invest in children.
Institution’s Social Responsibility: Providing a leading model in supporting child causes.
How Can You Participate?
We welcome all forms of support that contribute to maximizing the campaign’s impact:
- Follow us and share awareness content.
- Join as an institution to sign the Protection Charter and implement protection protocols within your organization.
- Participate as a volunteer in awareness workshops and field activities.
- Contribute to funding free training for children or supporting material production.
- In-kind support such as printing services, marketing, logistics, providing equipment, or publishing platforms.
- Media support free media coverage or advertisements to increase campaign reach.
- Internal campaign support within your company's premises or client networks.
Connect With Us:
Let’s give every child “a voice in a second”… before it’s too late.
- Atfal Masr Foundation – Executive Office
- pr@atfalmasr.org
- info@atfalmasr.org
- +20 122 555 5420/+20 122 777 7631
- +20 122 777 7631/+20 122 555 5420
- https://atfalmasr.org/voice-in-a-second/
Support and Protection Outlets:
- Child Helpline: 16000 (24-hour service, from any landline or mobile)
- Child Helpline WhatsApp: +20 110 212 1600
- For more resources and information on child protection:
get involved
1 in 5 kids in New York do not know where their next meal will come from
What we do
How we help
get involved
It's only possible because of friends like you
